777rx Privacy Policy

This Privacy Policy ("Policy") is published by 777rx ("we", "us", "our", "the Platform"), the online casino and sports betting platform operated at 777rx.org. This Policy describes how 777rx collects, uses, stores, shares, and protects the personal data of all users ("you", "your", "Player") who access or use the 777rx platform, regardless of the device or method of access.

777rx is committed to protecting your privacy and handling your personal data in a transparent, lawful, and responsible manner. This Policy is written in plain English and is designed to be clearly understood by our Pakistani player base. If anything in this Policy is unclear, please contact our 24/7 Live Chat support team for clarification.

By registering an account on 777rx, making a deposit, or otherwise using our services, you acknowledge that you have read and understood this Privacy Policy and you consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you should discontinue use of the platform.

This Policy should be read together with our Terms & Conditions and our Responsible Gaming Policy, both of which are incorporated by reference.

777rx collects personal data in several categories depending on how you interact with the platform. We apply a data minimisation principle — we only collect what is necessary for the specific purpose described.

Identity & Verification Data: When you register, we collect your full legal name, date of birth, nationality, and CNIC (Computerised National Identity Card) number. This data is required to verify that you are at least 21 years of age and to comply with our Know Your Customer (KYC) and anti-money laundering (AML) obligations.

Contact Data: We collect your Pakistani mobile phone number, email address, and general city of residence (e.g., Karachi, Lahore, Islamabad, Faisalabad). This allows us to communicate with you about your account, transactions, and platform updates.

Financial & Payment Data: To process deposits and withdrawals in PKR, we collect the minimum necessary payment information — for example, your JazzCash or EasyPaisa mobile number, HBL or UBL account details, or USDT TRC20 wallet address. We do not store full card numbers or complete banking credentials.

Behavioural & Activity Data: We record your betting and gaming activity, including wagers placed, games played, win/loss history, deposit and withdrawal transactions, and session duration. This data is used for account management, responsible gaming monitoring, fraud detection, and improving our services.

Technical & Device Data: We automatically collect certain technical information when you use the platform, including your IP address, device type and model, operating system version, browser type, and session timestamps. This data is used for security, fraud prevention, and anonymised analytics.

777rx collects personal data through the following methods and interactions:

• Direct submission: Data you provide when creating your account, completing KYC verification, making deposits or withdrawals, contacting customer support, or participating in promotions.
• Automated collection: Data collected automatically when you access the platform, including IP address, device identifiers, session activity logs, and cookies placed on your browser or device.
• Payment providers: Transaction confirmation data received from JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, SadaPay, or other payment processors when you make a deposit or withdrawal.
• Identity verification services: Where we use third-party KYC providers to assist in verifying your identity documents, those providers may return verification status data to 777rx.
• Fraud prevention services: Third-party fraud detection tools may provide risk scores or flagging data based on your device fingerprint or behavioural patterns to assist 777rx in protecting your account.

777rx uses your personal data for the following specific purposes, each supported by a lawful basis for processing:

• Account creation and management: To set up, maintain, and administer your 777rx player account, including processing login requests and account updates.
• Identity verification (KYC): To verify that you meet the minimum age requirement of 21 years and to confirm your identity in accordance with our AML compliance obligations.
• Payment processing: To process deposits and withdrawals in Pakistani Rupees via your selected payment method, and to maintain accurate transaction records.
• Fraud prevention and security: To detect, investigate, and prevent unauthorised access, fraudulent transactions, money laundering, and other prohibited activities on the platform.
• Responsible gaming: To monitor betting patterns and identify potential signs of problem gambling, enabling us to apply responsible gaming interventions such as deposit limits, cooling-off periods, or self-exclusion where appropriate.
• Customer support: To respond to your queries, resolve disputes, and provide technical assistance through our 24/7 Live Chat and email support channels.
• Platform improvement: To analyse anonymised usage data to identify trends, fix technical issues, and improve the overall 777rx player experience for Pakistani users.
• Marketing communications (consent-based): Where you have opted in, to send you promotional offers, PSL betting promotions, bonus notifications, and platform updates via SMS or email. You may opt out at any time.
• Legal compliance: To comply with applicable laws, regulations, court orders, or lawful requests from regulatory or law enforcement authorities.

777rx does not sell your personal data. We share your data only in the limited circumstances described below, and always subject to appropriate contractual data protection safeguards:

• Payment processors: We share the minimum necessary payment data with JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, SadaPay, and other payment providers solely to process your financial transactions.
• Identity verification providers: We may share your identity documents with certified third-party KYC providers to complete the verification process required for account activation and withdrawals.
• Game software providers: Third-party casino game providers integrated into the 777rx platform may receive anonymised session data (e.g., game ID, bet size) to facilitate game play and calculate RTP. They do not receive your identity or contact data.
• Fraud prevention and security partners: Anonymised or pseudonymised technical data may be shared with fraud detection services to help protect your account and the integrity of the platform.
• Regulatory and law enforcement authorities: We are required by law to disclose player data to relevant authorities where there is a lawful basis to do so, including in cases of suspected money laundering, fraud, or other criminal activity.
• Corporate transactions: In the event of a merger, acquisition, or sale of all or part of the 777rx business, player data may be transferred to the acquiring entity subject to the same privacy protections described in this Policy.

777rx uses cookies and similar tracking technologies to ensure the platform functions correctly and to help us understand how players use the site. The following categories of cookies are used:

• Strictly necessary cookies: These are required for the platform to function. They enable your login session, maintain your account state across pages, and support security features such as CSRF protection. These cannot be disabled.
• Functional cookies: These remember your preferences such as language settings and store your session token so you remain logged in during your visit. They are deleted when you close your browser unless you select the "Remember Me" option.
• Analytics cookies: We use anonymised, first-party analytics cookies to understand aggregate usage patterns — for example, which games are most popular among players in Karachi versus Lahore, or which pages have the highest bounce rates. This data is never linked to your personal identity.

777rx does not use third-party advertising cookies, retargeting pixels, or cross-site tracking technologies. You can control cookie settings through your browser preferences. Note that disabling strictly necessary cookies will impair your ability to use the platform.

777rx implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our key security measures include:

• TLS 1.3 encryption: All data in transit between your device and the 777rx platform is encrypted using Transport Layer Security 1.3 — the current industry standard for secure data transmission.
• Encrypted data storage: Sensitive data fields (including identity document numbers and payment details) are stored in encrypted form in our databases. Encryption keys are managed separately from the data they protect.
• SMS two-factor authentication (2FA): All 777rx player accounts support SMS-based 2FA. We strongly encourage all players to enable this feature to protect against unauthorised account access.
• Access controls: Access to player personal data within our organisation is restricted on a need-to-know basis. All staff with access to personal data undergo regular data protection training.
• Security monitoring: Our infrastructure is subject to continuous monitoring for security threats, intrusion attempts, and anomalous activity.

Despite these measures, no method of electronic data transmission or storage is 100% secure. In the unlikely event of a data breach that poses a risk to your rights, 777rx will notify affected players promptly and take all necessary steps to contain and remediate the incident.

777rx retains personal data only for as long as is necessary for the purpose for which it was collected, or as required by applicable law. The following retention periods apply:

• Account and identity data: Retained for the duration of your active account relationship with 777rx, and for a minimum of five (5) years following account closure, in accordance with AML record-keeping requirements.
• Transaction and payment records: Retained for a minimum of five (5) years from the date of each transaction in accordance with financial record-keeping obligations.
• Betting and gaming activity: Retained for three (3) years from the date of activity for responsible gaming monitoring purposes and one (1) additional year in anonymised aggregate form for platform analytics.
• Support communications: Live chat transcripts and email correspondence are retained for two (2) years from the date of the interaction.
• Technical and device data: Session logs and IP address records are retained for twelve (12) months for security and fraud investigation purposes.
• Marketing preferences: Retained until you withdraw your consent to marketing communications, at which point they are updated immediately.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with any individual.

As a 777rx player, you have the following rights with respect to your personal data. To exercise any of these rights, please contact our 24/7 Live Chat support or email us at the address provided in Section 14:

• Right of access: You may request a copy of the personal data we hold about you. We will provide this within a reasonable timeframe, typically within 30 days of your request.
• Right to rectification: If any of your personal data is inaccurate or incomplete, you have the right to request that we correct it. You can update many details directly within your account settings.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to our legal retention obligations. Note that we may be required to retain certain data for AML compliance even after account closure.
• Right to restrict processing: You may request that we temporarily restrict our processing of your data while a query or complaint is being investigated.
• Right to data portability: You may request a copy of your personal data in a structured, machine-readable format where technically feasible.
• Right to withdraw consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
• Right to object: You may object to processing carried out on the basis of legitimate interests, including profiling for fraud prevention purposes, although 777rx may be able to demonstrate compelling legitimate grounds that override your objection.

777rx is strictly an adults-only platform. You must be a minimum of 21 years of age to register an account or use any 777rx services. We do not knowingly collect personal data from anyone under the age of 21.

Our registration and KYC verification process is specifically designed to confirm player age. Any account found to belong to a person under the age of 21 will be immediately closed, all funds will be returned (less any bonuses), and the matter will be escalated in accordance with our safeguarding procedures.

If you believe that a minor has registered on 777rx using false information, please contact our 24/7 Live Chat support immediately so that we can take prompt action.

777rx operates as an international platform and some of our service providers, including KYC verification partners, fraud detection services, and cloud infrastructure providers, may be located outside Pakistan. As a result, your personal data may be transferred to and processed in countries other than Pakistan.

Where such transfers occur, 777rx ensures that appropriate safeguards are in place to protect your personal data. These safeguards include contractual data processing agreements with all third-party service providers, requiring them to apply security standards equivalent to those described in this Policy.

By using the 777rx platform, you acknowledge and consent to the transfer of your personal data to countries outside Pakistan where necessary for the provision of our services, subject always to the protections described in this Policy.

The 777rx platform integrates with third-party services including game software providers, payment gateways, and customer support tools. While we select our partners carefully and require them to maintain appropriate data protection standards, 777rx is not responsible for the privacy practices of third-party services that operate independently.

The 777rx platform does not contain links to external third-party websites. However, if you access payment provider interfaces (such as JazzCash or EasyPaisa apps or portals) to complete a transaction, your interaction with those platforms is governed by the respective provider's own privacy policy, not by this Policy.

We recommend reviewing the privacy policies of any payment or service providers you use in connection with your 777rx account.

777rx may update this Privacy Policy from time to time to reflect changes in our data practices, new services, or applicable legal requirements. When we make material changes, we will update the "Last Revised" date at the top of this Policy and, where the changes are significant, notify active players via email or in-platform notification.

We encourage you to review this Privacy Policy periodically to stay informed about how 777rx is protecting your data. Your continued use of the platform after any update constitutes your acceptance of the revised Policy. If you disagree with a material change, you have the right to close your account before the change takes effect.

Archived versions of previous Privacy Policy documents are available upon request by contacting our 24/7 Live Chat support team.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 777rx handles your personal data, please contact us through any of the following channels:

• 24/7 Live Chat: Available directly on the 777rx platform — the fastest way to reach our support team for privacy-related queries.
• Email: [email protected] — for formal written data requests including access, rectification, or erasure requests. Please allow up to 30 days for a response to formal data requests.

When submitting a data rights request by email, please include your registered 777rx username and the mobile number associated with your account so that we can verify your identity before processing the request. We will never ask for your password.